Once again we are excited to work in collaboration with Shopify to bring you Retail Revisited, a series of workshops presented by a collection of industry partners and specialists geared to help you and your your business recover for success.
Julian Bartram | Community Manager from Shopify
Sunday 31 October | 11.00 AM & Tuesday 2 November | 11.00 AM
Imagine not having to turn your lights off and your retail shop was open 24 hours a day 7 days a week! That is what it's like when you add e-commerce to your existing retail business. Julian from Shopify will take you through three quick case studies of retailers moving online and the impact it had on their businesses, then he will give you twelve actionable takeaways you can use to set up, power up, and optimise your online store now and into the future. This presentation has something for everyone no matter where you are on your e-commerce journey.
Julian Bartram| Shopify's Community Manager based in New Zealand. Julian's role is about helping small business owners get the most they can out of the Shopify platform. A typical day for Julian is meeting one on one with fellow business owners, facilitating merchant meetups, and hosting educational webinars and workshops. Julian is known for his positively blunt style of facilitation and is known to drop regular, tangible knowledge bombs that business owners can take away and utilise on their businesses. Julian is a small business owner who happens to be working for Shopify. He has been using the platform since 2011 which keeps him up to date regarding the platform.
Prabin Yonzon | SEO and Content Manager at Pure SEO
Sunday 31 October | 2.00 PM
Being found online by the right type of customer is essential to any business, but for an online retailer it’s absolutely vital. Learn how to optimise your website & grow your sales by getting found when your customers are searching.
Prabin has extensive experience in SEO and CRO (conversion rate optimisation) practice and consulting for small, medium and large businesses. He has helped hundreds of websites over the years grow leads and sales by improving their search visibility and conversion rate.
As SEO & Content Manager for Pure SEO, Prabin works across all clients, and his industry recognised certifications include: Google Analytics, Google Tag Manager, E-commerce Analytics, Google Ads Search, Google Ads Display and Google Shopping. He has also completed the Digital Marketing Certification by Marketing Association New Zealand, and Technical SEO Certification by SEMrush, and Yoast.
How to build your brand using social media
Amy Forsyth | Account Manager at Socialites
Monday 1 November | 11.00 AM
Amy will be talking about how small businesses can get the most out of social media. Why it’s an important part of a small business’s marketing mix, how you can unlock your online community as well as some best practice do’s and don’ts.
Amy has 5+ years of varied marketing experience and has spent a large majority of time working across small and big tourism brands including, Park Hyatt Auckland, Crowne Plaza Christchurch and Wild Earth Travel. Joining Socialites last year Amy has also worked across many different industries and brands, creating and executing content, working across strategies, and reporting on important insights and data to optimise best results for clients. Some of these brands include Huggies, Manuka Doctor, Handee Paper Towels and Nibblish fruit snacks.
Chris Wong | General Manager Business Marketing at NZ Post
Monday 1 November | 12.30 PM
NZ Post is proud to share a preview of our latest analysis of the state of online shopping in New Zealand - The Full Download, 2021 NZ eCommerce Review. Presented by Chris Wong, GM Business Marketing at NZ Post, this session will review what happened in 2020, the impact COVID-19 has had on New Zealand’s eCommerce landscape and take a deeper look into key trends and how kiwis online shopping habits have changed forever.
Joining NZ Post three years ago, Chris and his team are responsible for the parcel delivery and logistics products & services that enable many of NZ’s online retailers. His team is also responsible for NZ Post’s B2B Marketing and have developed resources like the Full Download to help Kiwi businesses better understand eCommerce in NZ and capture their share of the growing online shopping market.
Chris has spent most of his career working with technology and has a passion for building new products & services. Prior to NZ Post, Chris was the Chief Operating Officer at Paymark; NZ’s largest payments company providing merchants with both in-store and online payment solutions as well as data insights products. Chris has an extensive background in the Telco industry and has launched a number of mobile, internet and communications solutions with Vodafone in both NZ and abroad.
Greg Harford | CEO of Retail NZ
Monday 1 November | 2.00 PM
Join Greg Harford, CEO of Retail NZ as he shares with you the latest insights on what customers are thinking about with regards to sustainability and what the key issues are for retailers as we navigate towards a more sustainable future