autumn 2021 Speaker Series

Take home more than just the latest trends.

INTRODUCING FACEBOOK SHOPS

Sunday 7 March, Midday

Melanie Spencer, Co-CEO & Courtenay Clark, Account Director at Socialites

Melanie Spencer SGF20 web13Courtenay Clark SGF20 web2 

Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. Launched in June this year, Facebook Shops is set to revolutionise your e-commerce strategy. In this session you will learn the basics, why you need to have a presence and how Facebook Shops will benefit your business.

Melanie has over 20 years’ experience as a senior marketer in Sydney and Auckland, and currently works as Co-CEO at Socialites – a dedicated and award-winning social media agency that works with businesses of all sizes, from start-ups to giants! Through lockdown both Melanie & her business partner Wendy Thompson worked extremely hard acquiring The Social Club, NZ’s largest Influencer Marketing Agency.

Courtenay has been part of leading specialist social content and influencer marketing agencies for the past decade. Recently returning from the UK, Courtenay is an Account Director at the Socialites Group and brings a wealth of international experience and delivers outstanding end results, every time.

 

INDUSTRY UPDATE FROM THE CEO OF RETAIL NZ

Monday 8 March, 11 AM

Greg Harford – CEO Retail NZ

Greg Harford SGF20 web4

Over lockdown, Greg and his team at Retail NZ worked tirelessly providing support to the retail industry and lobbying the government to ensure retail had a voice. Greg also provided many webinars to help keep the industry informed during a time when change was happening rapidly. Join Greg and hear from him first-hand about how far we’ve come, what we need to do to keep going and how we can all unite for recovery.

Greg Harford is the Chief Executive of Retail NZ, and was formally the GM Public Affairs there, charged with speaking up on behalf of the retail sector to affect change. Greg’s background is in advocacy, representation, communications, marketing and operations.

   

CONNECTED COMMERCE WITH WEB NINJA

Monday 8 March, 2 PM

Ric Horsfall – Director Web Ninja

Ric Horsfall SGF20 web3

How is your e-commerce strategy coming along? Still have questions about where to start or where to go from where you are? What to focus on and what not to? Join Ric for an open discussion on the ever-changing world of websites and digital marketing and get advice from an expert on future proofing your business.

Ric has a depth of expertise in a wide range of industry sectors including IT/Software Development, Retail, Franchising, and Call Centre Management and now is the director of successful e-commerce company, Web Ninja Limited.

 

HOW TO BUILD YOUR COMMUNITY BRAND BY GETTING HYPER-LOCAL ON SOCIAL

Tuesday 9 March, 11 AM

Melanie Spencer, Co-CEO Socialites

Melanie Spencer SGF20 web14

With the retail industry still feeling the effects of the lockdown, building your business in your community has never been so important. Join Melanie Spencer, Co-CEO of Socialites as she takes you through:

1. How to build your brand locally using your social media channels
2. Why joining local groups on Facebook is critical to success
3. Paying it forward to reap rewards in the future
4. Time saving tips to build your social media presence

Melanie has over 20 years’ experience as a senior marketer in Sydney and Auckland, and currently works as Co-CEO at Socialites – a dedicated and award-winning social media agency that works with businesses of all sizes, from start-ups to giants! Through lockdown both Melanie & her business partner Wendy Thompson worked extremely hard acquiring The Social Club, NZ’s largest Influencer Marketing Agency.

Next Event

Autumn Gift Fair 2021 7 - 9 March 2021 ASB Showgrounds View Google Map

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