You’ve got your social basics covered; you use Facebook and Instagram and are getting some traction with your community. But it could be better! In this seminar Melanie is going to show you how to take your social media up a level from improving your page with Facebook Business Manager through to time saving tips with scheduling in advance. You’ll also learn about how to read your insights and how they can help you run more effective campaigns. Melanie has over 20 years experience as a senior marketer in Sydney and Auckland, and currently works as a Managing Partner for Socialites – a dedicated and award-winning social media agency that works with businesses of all sizes, from start-ups to giants!
How is the retail sector performing and what are the macro challenges facing the sector? Greg Harford, Chief Executive of Retail NZ, will take a dive into the performance of the sector. He’ll cover different verticals, see where consumers are spending, as well as see how New Zealand compares internationally. Greg will share his thoughts on how other sectors are competing for consumers’ discretionary spending and predictions on what to expect as a Retailer in 2030. Greg Harford is the Chief Executive of Retail NZ, and was formally the GM Public Affairs there, charged with speaking up on behalf of the retail sector to affect change. Greg’s background is in advocacy, representation, communications, marketing and operations.
How well do you know your customer? In this session Keryn will take you through how to convert more sales in your store, simple tactics to boost your revenue and what the future of retail looks like. Keryn comes with a wealth of knowledge and has recently returned to NZ to join The Warehouse Group as the GM of Insights and Data Science. Her role is to identify opportunities for growth from customers by leveraging data to create competitive advantage and deliver financial ROI. Prior to moving back to New Zealand, Keryn lived in London for 17 years, working in roles for Tesco, The Body Shop & Global Travel Retail.
Digital tactics can be a boon for bricks and mortar retailers. Within many multichannel retailers, digital teams work primarily to e-commerce KPIs – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might benefit the physical store estate is often deprioritized or completely ignored. However, digital marketing presents some of the best opportunities to drive footfall and instore sales. Learn how your business can benefit from these five easy digital tactics. Ric has a depth of expertise in a wide range of industry sectors including IT/Software Development, Retail, Franchising, and Call Centre Management and now is Director of success eCommerce company Web Ninja Limited.