Exhibiting at NZ Gift and Homeware Fairs

The New Zealand Gift Fairs are the major events on the gift industry calendar, all timed to best serve the buying interests of industry retail buyers and to coincide with the international Gift Fair calendar. Get in front of thousands of genuine trade buyers. Regardless of the size of your business, exhibiting at The New Zealand Gift Fairs is simply the best value for your marketing dollar and by exhibiting at two or more Gift Fairs in the calendar year you'll also enjoy special exhibition rates while growing your profile and your profits.

If you are interested in exhibiting, send us an or use our online enquiry form »

Advertising in the Gift Magazine

Exhibitors get a listing in the Gift Magazine (if all deadlines are met), and 8000 copies are given free to visitors, to help them plan their visit to the show, and to act as a directory after the show.

In 2012 XPO has discounted advertising in the Gift Magazine dramatically to encourage exhibitors to advertise and preview their product to the buyers. Giving you another form of medium to promote your presence at the Gift Shows.

The Gift Magazine will be posted to key-visitors and exhibitors two weeks leading up to the Gift Fair and additional copies are available onsite at the Fair for all other buyers.

Why not take up the opportunity of utilising your 1/4 page fee and upgrading to a more  prominent ad, for example a half or full page to promote your product, enabling buyers to view your products before the Gift Fair commences.

The product showcase will continue in 2012. New Product Showcase(s) cannot be purchased stand alone, they can only be purchased in conjunction with another advertisement. Prices vary depending on the amount of shows you exhibit in throughout the year. This is fantastic way to promote and highlight your product to buyers - especially if you have a new product being launched.

Gift Magazine Advertising 64kb pdf
Please don’t hesitate to contact Sandra Gorringe or Jan Harris to discuss

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Show Statistics

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Held in March each year, the Autumn Gift and Homeware Fair is perfectly timed to complement the return of suppliers from overseas buying trips.

The following statistics come from the CAB Exhibition Audit Report of Autumn Gift 2010

Survey of Attendance
Single Visits	4,914
Total Revisits	1,221
Total Attendance	6,135

* A summary of the number of trade visitors who attended the show, reported by day (one entry only per day) and categorised as single visits and attendees who have revisited the exhibition on subsequent days. The reported figures do not include exhibitors.

 

Analysis by Purchasing Power
Purchasing Power	No of Responses	% of Attendees
None	221	4.5%
less than $500	62	1.3%
$501 - $1,000	302	6.1%
$1,001 - 5,000	725	14.8%
$5,001 - $10,000	1,208	24.6%
$10,001 - $50,000	1,011	20.6%
$50,001 - $100,000	507	10.3%
$100,000 +	575	11.7%
Blank	303	6.1%
Total Responses	4,914	100%

Analysis of Attendance by Geographic Area
Country	No of Attendees	% of Attendees
New Zealand	4,835	98.4%
Australia	46	0.9%
Other Countries	33	0.7%
Total Attendees	4,914	100%

Analysis by Product Interest*
Product Interest	No of Responses	% of Attendees
Accessory/Jewellery	2,026	41.2%
Baby Products	1,048	21.3%
Books/Magazines/Stationery	1,040	21.2%
Clothing	679	13.8%
Confectionery/Specialist Foods	808	16.4%
Duty Free/Souvenir	531	10.8%
Floral	818	16.6%
Furniture	1,191	24.2%
Garden Products	804	16.4%
Giftware	3,432	69.8%
Handicrafts/Hobbies	971	19.8%
Hardware	396	8.1%
Interior Decoratives	1,990	40.5%
Kitchenware/Chinaware	1,410	28.7%
NZ Made Products	2,005	40.8%
Pharmacy Products	512	10.4%
Sports	241	4.9%
Toys/Novelty Products	1420	28.9%
Wooden Products	937	19.1%
Other	315	6.4%
Total Responses	22,574
* Analysis by Product Interest had multiple responses from attendees % based on single visits

Analysis of Attendance by Commercial Demographics
Business Type	No of Responses	% of Attendees
Agent	66	1.3%
Baby Products	123	2.5%
Beauty Therapy, Hairdresser	69	1.4%
Bookseller, Newsagent, Stationer	180	3.7%
Clothing	158	3.2%
Confectionery, Specialist Foods	77	1.6%
Corporate Buyer	78	1.6%
Department Store	54	1.1%
Duty Free/Souvenir	96	2.0%
Fashion Accessories, Jewellery	308	6.3%
Florist	195	4%
Furniture	220	4.5%
Garden Products	104	2.1%
Gift Store	1,153	23.5%
Handicrafts, Hobbies	138	2.8%
Hardware	34	0.7%
Homewares	292	5.9%
Hospitality	129	2.6%
Interior Decoratives	393	8.0%
Kitchenware	102	2.1%
Manufacturer, Wholesaler	220	4.5%
Pharmacy	238	4.8%
Promotional Company	133	2.7%
Sports	20	0.4%
Supermarket	24	0.5%
Toy/Novelty Store	159	3.2%
Other	699	14.2%
Total Responses	5,462

The Winter Gift and Homeware Fair is the only one of its kind on the Mainland and offers an unrivalled choice of gift ideas.

The following statistics come from the CAB Exhibition Audit Report of Winter Gift Fair 2009

Survey of Attendance
Single Visits	2,452
Total Revisits	614
Total Attendance	3,066

* A summary of the number of trade visitors who attended the show, reported by day (one entry only per day) and categorised as single visits and attendees who have revisited the exhibition on subsequent days. Reported attendance does not include exhibitors.

Analysis by Purchasing Power
Purchasing Power	No of Responses	% of Attendees
None	140	5.7%
less than $500	41	1.7%
$501 - $1,000	196	8.0%
$1,001 - 5,000	445	18.1%
$5,001 - $10,000	716	29.2%
$10,001 - $50,000	466	19.0%
$50,001 - $100,000	232	9.5%
$100,000 +	221	9.0%
Total Responses	2,457

Analysis of Attendance by Geographic Area
Country	No of Attendees	% of Attendees
New Zealand	2,447	99.8%
Australia	3	0.12%
Korea (South)	2	0.08%
Total Attendees	2,452	100%

Analysis by Product Interest*
Product Interest	No of Responses	% of Attendees
Accessory/Jewellery	1,109	45.2%
Baby Products	551	22.5%
Books/Magazines/Stationery	491	20.0%
Clothing	351	14.3%
Confectionery/Specialist Foods	411	16.8%
Duty Free/Souvenir	305	12.4%
Floral	450	18.4%
Furniture	540	22.0%
Garden Products	450	18.4%
Giftware	1,791	73.0%
Handicrafts/Hobbies	546	22.3%
Hardware	241	9.8%
Interior Decoratives	943	38.5%
Kitchenware/Chinaware	727	29.6%
NZ Made Products	1,002	40.9%
Pharmacy Products	389	15.9%
Sports	136	5.5%
Toys/Novelty Products	742	30.3%
Wooden Products	524	21.4%
Other	131	5.3%
Total Responses	11,830
* Analysis by Product Interest had multiple responses from attendees

Analysis of Attendance by Commercial Demographics
Business Type	No of Responses	% of Attendees
Agent	26	1.1%
Baby products	26	1.1%
Beauty Therapy / Hairdresser	43	1.8%
Bookseller / Newsagent / Stationer	58	2.4%
Clothing	80	3.3%
Confectionery / Specialist Foods	35	1.4%
Corporate Buyer	33	1.3%
Department Store	22	0.9%
Duty Free / Souvenir	71	2.9%
Fashion Accessories / Jewellery	160	6.5%
Florist	106	4.3%
Furniture	88	3.6%
Garden products	74	3.0%
Gift Store	544	22.2%
Handicrafts / Hobbies	94	3.8%
Hardware	33	1.3%
Homewares	102	4.2%
Hospitality	71	2.9%
Interior Decoratives	132	5.4%
Kitchenware	27	1.1%
Manufacturer / Wholesaler	74	3.0%
Pharmacy	248	10.1%
Promotional Company	38	1.5%
Sports	20	0.8%
Supermarket	38	1.5%
Toy / Novelty Store	57	2.3%
Other	372	15.2%
Total Responses	2,672

The Spring Gift and Homeware Fair is the major trading show for retailers stocking up for the Christmas Season.

The following statistics come from the CAB Exhibition Audit Report of Spring Gift 2010

Survey of Attendance	2009	2010
Single Visits	5,535	6,042
Total Revisits	1,576	1,649
Total Attendance	7,111	7,691

* A summary of the number of trade visitors who attended the show, reported by day (one entry only per day) and categorised as single visits and attendees who have revisited the exhibition on subsequent days. The reported figures do not include exhibitors.

Analysis by Purchasing Power
Purchasing Power	No of Responses	% of Attendees
None	303	5.0%
less than $500	77	1.3%
$501 - $1,000	396	6.6%
$1,001 - 5,000	969	16.0%
$5,001 - $10,000	1,516	25.1%
$10,001 - $50,000	1,205	19.9%
$50,001 - $100,000	574	9.5%
$100,000 +	653	10.8%
Blank	349	5.8%
Total Responses	6,042	100%

Analysis of Attendance by Geographic Area
Country	No of Attendees	% of Attendees
New Zealand	5,989	99.12%
Australia	26	0.43%
Fiji	7	0.12%
Samoa (Western)	5	0.07%
Cook Is	5	0.08%
China	4	0.07%
USA	2	0.03%
Tonga	1	0.02%
United Kingdom	1	0.02%
Chile	1	0.02%
Rarotonga	1	0.02
Total Attendees	6,042	100%

Analysis by Product Interest*
Product Interest	No of Responses	% of Attendees
Accessory/Jewellery	2,620	43.4%
Baby Products	1,387	23.0%
Books/Magazines/Stationery	1,285	21.3%
Clothing	905	15.0%
Confectionery/Specialist Foods	1,044	17.3%
Duty Free/Souvenir	688	11.4%
Floral	951	15.7%
Furniture	1,399	23.2%
Garden Products	964	16.0%
Giftware	4,280	70.8%
Handicrafts/Hobbies	1,185	19.6%
Hardware	500	8.3%
Interior Decoratives	2,351	38.9%
Kitchenware/Chinaware	1,655	27.4%
NZ Made Products	2,532	41.9%
Pharmacy Products	819	13.6%
Sports	316	5.2%
Toys/Novelty Products	1,855	30.7%
Wooden Products	1,192	19.7%
Other	374	6.2%
Total Responses	28,302
* Analysis by Product Interest had multiple responses from attendees % based on single visits

Analysis of Attendance by Commercial Demographics
Business Type	No of Responses	% of Attendees
Agent	89	1.5%
Baby Products	140	2.3%
Beauty Therapy, Hairdresser	112	1.9%
Bookseller, Newsagent, Stationer	213	3.5%
Clothing	209	3.5%
Confectionery, Specialist Foods	102	1.7%
Corporate Buyer	93	1.5%
Department Store	73	1.2%
Duty Free/Souvenir	129	2.1%
Fashion Accessories, Jewellery	343	5.7%
Florist	224	3.7%
Furniture	259	4.3%
Garden Products	133	2.2%
Gift Store	1,400	23.2%
Handicrafts, Hobbies	126	2.1%
Hardware	69	1.1%
Homewares	291	4.8%
Hospitality	184	3.0%
Interior Decoratives	360	6.0%
Kitchenware	94	1.6%
Manufacturer, Wholesaler	206	3.4%
Pharmacy	474	7.8%
Promotional Company	118	2.0%
Sports	25	0.4%
Supermarket	31	0.5%
Toy/Novelty Store	212	3.5%
Other	885	14.6%
Total Responses	6,606